How to Add a Link to Instagram Story?

  1. How to Add a Link to Instagram Story

You have no idea how to add a link in Instagram Story? Let’s find out how to do it.

Instagram Stories are a fantastic way to engage with your followers and create new leads. One of the best advantages Instagram stories have over Feed posts is that you can add links to them.

As we all know,  Instagram post captions aren’t clickable.  It lacks the ease and convenience of landing on the website or any other page instantly with a single click.

The answer to this is to add a link in the Instagram story.

How to Add a Link to an Instagram Story?

If you are an Instagram buff, you’ve probably seen other brand accounts flaunting products and services through links in their Instagram stories.  And when you go to your profile to schedule the same for your brand, this option doesn’t exist.

We know it is frustrating, but it’s okay. You are not alone.

It means you are not eligible to have this feature at your disposal yet!

However, if you are lucky and already have 10,000+ followers or a verified account adding a link to your Instagram Story is super easy.

Here’s what to do:

  • Take a photo, or upload an image to your Story.


  • In the Story editor, tap the link icon on the top of the screen (the chain icon)


  • Click + URL


  • Type in the URL of the website you want to link to. 


  • Tap “Done” on the upper right corner of the screen.


Once you post your Story, the viewers will be able to follow the link by swiping up on the screen.

Wondering how this Instagram story link swipe up will benefit you and your brand?

Benefits of Adding Links in Instagram Story

It’s no hidden secret that Instagram stories engage millions of people because of the spontaneity it adds to your brand stories. Instagram swipe up is incredibly useful because it allows businesses to promote products, blog posts and sign up pages. These pages open right in the app for users to explore as well.

These are the sure-shot benefits to link something on the Instagram story:

Drive Traffic to Your Blog Posts

Want to promote a recent blog post? Craft a visual graphic of your blog post and share it on your Instagram story with the swipe up link to get more social traction to your content.

Promote Your Products or Services

Another great benefit of adding a link to an Instagram story is that you can promote your product or services through the Story and urge them to swipe up to purchase it directly.

Increase in Sales

When you make the purchase process smooth and accessible, it is natural to drive more sales than usual. People love their comfort zone, and the clickable Instagram story link is just about that.

Build Engagement

Having a link to land on the relevant blog post and website is an easy way to build more engagement and connect more with your followers. You can use this opportunity to divert your traffic to your website and engage with them to build a stronger bond.

Why Would Instagram Impose Such a Restriction?

Instagram exists for business and profits, like any other social media platform. Probably, it chooses to restrict the user from drifting away from their app.

Think it this way, if you click on the link provided you’re exiting the Instagram app. Instagram has limited the options so that they don’t lose the user. Apart from adding the link in the Stories, you can add a link in the Bio section only. Links inserted in the captions or comments are posted as just plain text (not clickable).

By restricting, Instagram can increase the engagement level of users within the app.

It’s a rather smart move, gauging the popularity of the app.

Alternative Options to Posting Links on Instagram

There are some alternative options available if you want to link a website to the Instagram story, but you are not eligible to do it.

Add a Link to Your Instagram Bio

As we already mentioned that Instagram allows you to to share the website link or any other link in your profile bio section. You can add ‘Link in the Bio’ in your post captions and redirect your audience to check your website by clicking the link.

Add Links In Instagram Direct Message

Instagram allows you to post links on DMs. Use this opportunity to your benefit and engage with your audience. Encourage them to DM you for enquiries about the product or service you are promoting via stories and posts. Provide the lick there and drive them to your website.


When you provide a link in Instagram story, you can create a better user experience for your audience. That helps you connect with your audience on a deeper level and reduces the rate of drop off as it minimizes the steps to get conversions.

If you aren’t able to use this feature, then don’t worry about it, use the feature that is enabled for you now and build your audience by posting unique, engaging content.

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