More than 25 million companies worldwide are already using Instagram for business, and why shouldn’t they? After all, more than 200 million users visit at least one business profile every day.
Wouldn’t you like to get your products and brand seen by millions of people, grow a strong following of customers interested in your brand, and get paid too? If yes, Instagram is your lethal weapon.
But how does Instagram help businesses? Find out some of the fantastic benefits that can lead to the immense growth of your business.
Benefits of Promoting Your Business On Social Media Platform
Let’s learn how to market your business on Instagram and how these social media channels can benefit your business using word-to-mouth marketing.
It’s Visually Appealing
Social media are visual platforms, and we know we are stating the obvious. But, this is what makes social media platforms more engaging and user-centric. People love photos and the visual appeal of sharing their thoughts and life using social media.
It makes these visual platforms a vast marketing opportunity. Photos give your business a chance to showcase your products and services.
Create Brand Recognition
Most people use smartphones to socialize with friends and spend a lot of time on social media platforms. When businesses also start interacting on these channels, they make people aware of their presence and create brand recognition.
Generate A Conversation Around Your Brand
Social media impacts the mind of people on a much deeper level. Once you start engaging with your audience, it creates a ripple effect, and other people also start talking about your brand and products.
Helps to Build Trust
Most people hate those nagging advertising and tend to ignore them. Instagram allows users to make informed buying decisions and helps to build trust around brands.
It has targeted advertising options
Social media benefits a lot from paid promotions and, thus, encourages businesses to use this feature. Every social media platform offers paid advertising options. You may not need to run a successful branding campaign by spending a fortune, but these targeted advertising features are an effective way of growing your business.
Conventional Marketing Vs. Digital Marketing
Simply put, digital marketing and conventional marketing are nothing like each other. On the one hand, traditional marketing involved traditional channels like billboards, print media, and other direct advertising tools.
On the other hand, digital marketing uses digital channels such as websites and social media, to communicate. If you are on social media, you are well versed with the ad pop-ups while scrolling through your feed, that’s digital marketing for you.
The difference between both is the medium it used to reach potential clients and customers. With the rise of social media, traditional marketing has taken a back seat. The key to a great marketing campaign is to find a balance between traditional and digital marketing. Both have their relevance and effectiveness on people’s minds and purchasing behaviours.
People tend to spend more time on digital spaces, so it is evident to have a good grip on various digital marketing tools. One such digital marketing weapon is Instagram. Apart from that, you don’t have direct interaction with your audience in conventional marketing. For this reason, Instagram promotions are booming.
If you are also looking for exciting ways to use Instagram for business, keep on reading to know more.
Methods to Promote your Business On Instagram
Want to know how to promote your business on Instagram? Let’s get to some practical ways to help you build a business promotion strategy.
Set Up Your Business Instagram Account and Optimize It
If you’re on Instagram for business, your account must be different from your account and set to a business profile. Create a short and snappy bio relevant to your products. Your bio should tell your audience what you are about in a glance.
Include a backlink to your website to drive traffic. Choose a profile photo and username that clearly illustrate your brand. Share content that your audience likes.
Boost Engagement on Instagram, Focus to Strengthen Customer Relationships
Now you have set up your business profile and optimized it to tell your story, and it is time to focus on engaging your audience and building relationships. What makes Instagram more relevant and alluring is its ability to reduce your audience and brand gap.
Ask for feedback from your customers, interact with them to improve your product quality, and encourage them to participate in different events related to your business.
Focus on People-centric Content
The reason behind Instagram’s popularity is its capability to promote and share experiences. Much of the appeal of Instagram is that brands are more than just bombarding followers with messages of ‘buy now.’ Instead, it is a place where businesses can promote their products more humanly.
When you think about Instagram promotions, make a point to focus on more people-centric content. Use your customer’s experience and photos to promote your brand. Pictures of customers are marketing firepower that proves that people dig your products.
Work with Influencers to Extend Your Reach
Influencer marketing is one of the hot new forms of marketing. Identify influencers who are relevant for your business and approach them for promotion.
It is a great strategy to build trust and garner more attention from your prospective customers. Engage with influencers to talk about niche products and services.
Consider Running a Paid Campaign
Instagram offers an excellent opportunity to target your audience using their paid advertisements. Don’t neglect the potential of paid promotions. Many brands have created success stories cleverly using paid ads to strengthen your reach on Instagram.
You can even buy real Instagram likes and followers to give an initial head start to your Instagram page. The process of buying real followers and likes is simple. But the key here is to choose the best promotional services. Customer reviews and responsive customer support are two vital indicators to help you make the right decision. To get more out of Instagram to promote your business, you can also buy Instagram comments.
How To Know Your Business Is Suitable For IG Promotion?
Many brands find ways to engage their customers on Instagram and get the most out of this social media platform as business owners know that it’s all about engagement on Instagram. That’s what leads to conversions and sales.
Any business that wants to promote its products and services should be on Instagram. If you have a product that can intrigue customers and pique their interest, Instagram is your friend.
If you have stories to tell about your business, pictures to share, videos to engage your audience and build conversations around your products, you should not miss a single chance to be on Instagram.
FAQs:
Q: Which is better, Instagram or Facebook for business?
A: It depends on your business goals. If you want to drive traffic to your website, Facebook is a better option. However, if you wish to showcase a lot of visual content, Instagram is the best.
Q: What is the most ‘liked’ public Instagram photo of all time?
A: The most liked picture on Instagram is of an egg with over 50 million likes.
Q: Can I add more links to my Instagram (other than the link in my bio)?
A: It only allows you to insert one clickable link in the bio section of your profile.
Q: Is there a way to schedule Instagram posts?
A: You can’t schedule posts directly on Instagram. You may need to use a separate social media scheduling app for this purpose.
Q: How many hashtags can I use per post?
A: You can use up to 30 hashtags per post.