More than 25 million companies worldwide are already using Instagram for business, and why shouldn’t they? After all, more than 200 million users visit at least one business profile every day.
Wouldn’t you like to get your products and brand seen by millions of people, grow a strong following of customers interested in your brand and get paid too? If yes, Instagram is your lethal weapon.
But how does Instagram help businesses? Find out some of the amazing benefits that can lead to the immense growth of your business.
Benefits of Promoting Your Business On Social Media Platform
Let’s learn how to market your business on Instagram and how these social media channels can benefit your business using word-to-mouth marketing.
- It’s Visually Appealing
Social media are visual platforms; we know we are stating the obvious. But, this is what makes social media platforms more engaging and user-centric. People love photos and the visual appeal of sharing their thoughts and life using social media.
It makes these visual platforms a huge marketing opportunity. Photos give your business a chance to showcase your products and services.
- Create Brand Recognition
Most people use smartphones to socialize with friends and spend a lot of time on social media platforms. When businesses also start interacting on these channels, they make people aware of their presence and create brand recognition.
- Generate A Conversation Around Your Brand
Social media impacts the mind of people on a much deeper level. Once you start engaging with your audience, it creates a ripple effect, and other people also start talking about your brand and products.
- Helps to Build Trust
Most people hate those nagging advertising and tend to ignore them. Instagram allows users to make informed buying decisions and helps to build trust around brands.
It has targeted advertising options.
Social media benefits a lot from paid promotions and, thus, encourages businesses to use this feature. Every social media platform offers paid advertising options. You may not need to run a successful branding campaign by spending a fortune, but these targeted advertising features are an effective way of growing your business.
Conventional Marketing Vs. Digital Marketing
Simply put, digital marketing and conventional marketing are nothing like each other. On one hand, conventional marketing involved traditional channels like billboards, print media, and other direct advertising tools.
On the other hand, digital marketing uses digital channels such as websites and social media as tools for marketing communication. If you are on social media, you are well versed with the ad pop-ups while scrolling through your feed, that’s digital marketing for you.
The difference between both is the medium it used to reach potential clients and customers. With the rise of social media, traditional marketing has taken a back seat. The key to a great marketing campaign is to find a balance between traditional and digital marketing. Both have their relevance and effectiveness on people’s minds and purchasing behaviors.
People tend to spend more time on digital spaces, so it is evident to have a good grip on various digital marketing tools. One such digital marketing weapon is Instagram. Apart from that, you don’t have direct interaction with your audience in conventional marketing. For this reason, Instagram promotions are booming.
If you are also looking for some interesting ways to use Instagram for business, keep on reading.
Methods to Promote your Business On Instagram
Want to know how to promote your business on Instagram? Let’s get to some effective methods to help you build a business promotion strategy.
- Set Up Your Business Instagram Account and Optimize It
If you’re on Instagram for business, your account must be different from your account and set to a business profile. Create a short and snappy bio relevant to your products. Your bio should tell your audience what you are about in a glance.
Include a backlink to your website to drive traffic. Choose a profile photo and username that clearly illustrate your brand. Share content that your audience likes.
- Boost Engagement on Instagram, Focus to Strengthen Customer Relationships
Now you have set up your business profile and optimized it to tell your story, and it is time to focus on engaging your audience and building relationships. What makes Instagram more relevant and alluring is its ability to reduce the gap between your audience and brand.
Ask for feedback from your customers, interact with them to improve your product quality and encourage them to participate in different events related to your business.
- Focus on People-centric Content
The reason behind Instagram’s popularity is its capability to promote and share experiences. Much of the appeal of Instagram is that brands are more than just bombarding followers with messages of ‘buy now’. Rather it is a place where businesses can promote their products more humanly.
When you think about Instagram promotions, make a point to focus on more people-centric content. Use your customer’s experience and photos to promote your brand. Photos of customers are marketing firepower that proves that people dig your products.
- Work with Influencers to Extend Your Reach
Influencer marketing is one of the hot new forms of marketing. Identify influencers who are relevant for your business and approach them for promotion.
It is a great strategy to build trust and garner more attention from your prospective customers. Engage with influencers to talk about niche products and services.
- Consider Running a Paid Campaign
Instagram offers a great opportunity to target your audience using their paid advertisements. Don’t neglect the potential of paid promotions. Many brands have created success stories cleverly using paid advertisements to strengthen your reach on Instagram.
How to know your business is suitable for IG Promotion
Many brands are finding ways to engage their customers on Instagram and get the most out of this social media platform. As business owners know that it’s all about engagement on Instagram. That’s what leads to conversions and sales.
Any business that wants to promote their products and services should be on Instagram. If you have a product that can intrigue customers and pique their interest, Instagram is your friend.
If you have stories to tell about your business, pictures to share, videos to engage your audience and build conversations around your products, you should not miss a single chance to be on Instagram.