How To Sell Business Products On Instagram?

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Instagram is a promising platform when it comes to selling and buying products online. The visual appeal and photo-video sharing format of Instagram makes it more suitable to lure people buying visually beautiful things. It makes selling on Instagram a common practice among modern entrepreneurs and budding marketers.

With 1 billion monthly active users, Instagram is the 6th most popular social networking platform in the world among users.

According to research, more than 200 million Instagram users visit at least one business profile per day. 60% of them visit business profiles to find new products. 90% of accounts follow a business on Instagram.

Numbers don’t lie and make Instagram a significant player in the e-commerce market.

Also Read: How To Make A Sponsored Post On Instagram

So if you want to jump on the bandwagon and learn how to sell products on Instagram, keep on reading.

Can We Sell Products On Instagram?

If your business sells physical products, Instagram can be one of your most effective marketing tools to sell products on the platform. If people can buy, send, and use any product, then Instagram has the tools to help you make that happen. The platform has streamlined mechanisms in place that allows the seamless sale and delivery of physical products.

However, if you offer a service like a travel agency, you can still market your company and even see a boost in your business. Customers won’t be able to purchase directly through the Instagram platform. But, you can use Instagram to reach your targeted audience.

Which Products Are Suitable For Sell On Instagram?

Wondering how to sell things on Instagram and which products can help you make some extra cash? Here, we are listing the most profitable items to sell on Instagram:

  1. Apparel (t-shirts, sweatshirts, hats)
  2. Accessories and DIY (stickers, phone cases, jewelry)
  3. Beauty and makeup products
  4. Home goods and decor (wall art, mugs)
  5. Outdoor and sporting goods (joggers, hoodies, leggings, athleisure)
  6. Electronics
  7. Bags and Backpacks
  8. Health products
  9. Sweets and baked goods
  10. Organic and natural products

All these products are the top profitable products with an aesthetic appeal and a vast market on Instagram.

Also Read: How To Use Instagram To Make Money?

Ready to sell? Let’s see how to sell through Instagram and make money.

How To Earn By Selling On Insta?

If you master the art of selling, then making money isn’t difficult. The more creative you get about selling pictures on Instagram, the more opportunities there are, the higher the profits will start coming your way.

You can focus on sponsored posts for brands of your interests that want to reach your audience. Increase your reach with hashtags related to your products, making the most out of Instagram, and earning a ton of money.

Having a decent following also helps to expand your reach. The more followers and engagement you have, the more Instagram promotes your page. Buy real Instagram likes, and followers to make your Instagram page look more popular. If you are interested in making your profile perform better and influence more people to connect with you, buy real Instagram followers, likes and comments. Check out our exclusive deals here.

Step By Step Process To Sell Products Through IG Accounts

Now, let’s find out the necessary steps for how-to sell stuff on Instagram and change your online selling game in an instance.

Step 1:Pick a product or niche that sells

We already discussed the list of products that are most profitable to sell on Instagram. Pick up your niche and products that suit you the best.

Also Read: How to Promote Your Business on Instagram?

Keep in mind that Instagram is a visual platform that heavily focuses on the products. Selling a product that has a strong visual and aesthetic appeal increases your chances of making good money.

Step 2: Convert to a business profile

A business profile on Instagram is your business card. It provides a better marketing experience and helps your brand to connect with the customer quickly. Compared to the regular personal profile, it offers many cool features and analytics to keep a tab on your numbers.

It helps to dole out more information about your business and the products you sell. It makes it more convenient to sell and buy products.

Step 3. Create engaging Instagram content

Whether you realize it or not, the world scrolls through billions of photos and videos on Instagram. Here, the key to standing out from the crowd is by creating stunning and engaging content for your audience.
The more high-quality content you post, the more are your chances of building a loyal customer base that converts.

Step 4. Utilize the URL in the Instagram profile bio

There’s only one place on Instagram where you can create a clickable external link⁠—the URL section in your Instagram profile bio.

Also Read: How to Grow Instagram Followers in 2021? (New Trick)

To get more people to know what your brand is all about, include a clickable URL to your website. Describe your brand and role in your bio and add a call to action, urging people to buy products.

Step 5. Get the most out of Instagram Stories

Instagram stories are a great feature to engage your audience and help your business to grow. You can use it to promote your products, give special offers, showcase your new products, and provide a glimpse of products in action.

Step 6. Use Instagram promotions

Instagram allowed you to create campaigns and sponsored content to reach more people and target a broader audience. You need to decide the money you want to spend on ads per post, where and how long you want to run your campaign.

Check the insights data to research on products, and what your competitors are doing. It will help you get the maximum out of running ads.

Step 7. Reach out to an influencer

Influencers marketing plays an essential role in creating robust social media marketing strategies. Consumers are getting smarter and tend to trust real people more than the traditional way of advertising.

Also Read: How to Add a Link to Instagram Story?

Reach out to niche influencers and build a better audience reach to generate more results and sell products.


Q: How do I know if my account was approved?
A: Once you get approved, you will receive a notification on the Instagram app. It will indicate that you can now use the Instagram Shopping Feature.

Q: Can you help me get my account approved?
A: You have to be approved by Facebook, which is done entirely at their will. Only Instagram has complete control over approving your accounts for shopping features.

Q: How to measure when people buy from Instagram?
A: You can see the insights from Instagram and review your ad campaigns to see the progress. You can track engagement and click-through data on posts that have products tagged in them.

Q: Can I tag people and products in a post?
A: Yes. You can now tag both people and up to five products in a single Instagram post.

Q: Can I use Instagram Shopping with my paid ads?
A: Yes, you can run your shopping posts as ads.