How To Make A Sponsored Post On Instagram

We all know Instagram is one of the best platforms when it comes to helping your business grow. Having more engagement and ease of doing business in mind, Instagram keeps updating its features to maximize benefits to companies or individuals. One such feature is paid marketing or sponsored posts.

With a potential audience of billions of people, Instagram ads are a vital tool for any social media marketer to promote their brand.

Curious to know how to create sponsored ads on Instagram and to what extent these can benefit your brand’s Instagram presence?

Well, we have got you covered on this. Read more to know more.

Also Read: How To Sell Business Products On Instagram?

However, if you are also keen on finding other options to gain more engagement on your Instagram page, you can opt to buy active Instagram followers. A decent number of active Instagram followers inflate your social proof and make your Instagram page appear more popular. You can even buy Instagram likes to increase engagement on your posts. Please visit our home page for more details on our promotional services.

What Is A Sponsored Post On Instagram?

Sponsored posts on Instagram are organic on-platform posts that you pay to promote. When you use this feature on Instagram, you are not creating an entirely different Post to advertise your business. You are using existing posts, videos, and stories to increase your engagement by paying for it.

These ads look just like regular Instagram posts, but you can identify them by looking at the “Sponsored” label on the top. Such posts can also include a call-to-action button to drive traffic or conversions.

Also Read: How to Promote Your Business on Instagram?

Before starting, link your Instagram account to your Facebook page; otherwise, you may need to do it in the later step.

Get to the real question now, how to make a sponsored post on Instagram. Shall we?

How Can I Create A Sponsored Post On Instagram?

Creating Instagram-sponsored ads is quite simple. Instagram makes sure you don’t have much trouble getting started with promotions. Let’s dive into exactly how you can create your first ad on Instagram

  • Open the Instagram App, Select a post to promote

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  • Tap on the Promote button at the bottom right of the post.

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  • Select where you want to send your audience. Here you can choose from options like your website, your profile, or your direct messages.

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  • Once you have selected your destination, then tap on the arrow at the top of your screen.

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  • Set your target audience, then tap on the arrow at the top right corner of your screen.


  • Now, you can choose your budget and the duration of your promotion. Again tap on the arrow button to continue.

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  • You can review all the settings you chose and once satisfied tap on Create Promotion at the bottom of the screen.


It is one of the easiest ways to create sponsored posts on Instagram. Alternatively, you can also create a promotional campaign using your Facebook account.

Also Read: How to Add a Link to Instagram Story?

Benefits Of Making Sponsored Posts?

Instagram is a great advertising platform. It allows you to grow your business through organic advertising. Here, we listed a few crucial benefits of running a sponsored campaign for your Instagram account.

Offers Different Types Of Advertising Options

Instagram is a visual platform that includes posting and sharing photos, videos, stories, and multiple carousel images. When promoting your business using sponsored ads, you are not restoring it only to photos. Instead, Instagram allows businesses to promote photos, videos, and stories through ads.

Sponsored Ads Increase Visibility

The struggle any company goes through is to get more people aware of your brand and increase visibility. You can achieve this by creating sponsored posts using your existing content. Instagram ads will ensure you get more impressions and reach the target audience.

Capitalize on Momentum from High-Performing Posts

Sponsored ads are an excellent feature to capitalize on the momentum from any high-performing posts. Promoting a Post that is resonating with your audience further will help you boost engagement metrics.

Create a Call to Action

Unlike other regular posts, sponsored posts have an option to drive traffic to your websites, your profile, or your DM. Adding a CTA button to posts with high engagement can help you direct traffic to where you want it to go.

Do I Need To Spend Money For A Sponsored Post?

You will need to spend money to get your products, posts, stories, and videos sponsored on Instagram. As we said, Instagram promotion or sponsored posts are paid marketing.

Brands or individuals running a business account on Instagram have to shell out bucks for each content they want to get sponsored.

Also Read: How to Tell If Someone Blocked You on Instagram?

You know how to create a sponsored post on Instagram and set a budget, but how much exactly would you need to spend on Instagram?

There is no straight or single answer to this question on how much Instagram ads cost. Some facts affect the cost of Instagram ads such as ad placement, targeting, ad format, etc.

Rather than looking for answers to how much ads cost, it would help if you decide how much you want to spend or how much you are willing to pay per result metrics. You can do advertising with almost any amount of money. But, results do vary when you change the spendings on Instagram ads.


Q: Does Instagram let advertisers use my photos or videos?
A: No. You retain all your original photos and videos. Advertisers do not get the license to use your original content. You can learn more about what you can do if you think your intellectual property rights are getting violated.

Q: Can I create Instagram ads without a Facebook Page?
A: That is unlikely. Facebook Page is required if you want to run Instagram ads. If you do not have a Facebook Page, another option is to run Facebook ads, but it will have some limitations.

Q: Can I create Instagram ads without an Instagram account?
A: Yes, you can! All you need is a Facebook Page. If you don’t connect Instagram account, you can not reply to comments on your Instagram ads. Also, your Facebook Page name will appear as your Instagram handle, which isn’t clickable.

Q: Where will my Instagram ads appear?
A: Instagram ads will only appear in the Instagram app on iOS and Android devices. Instagram does not show ads to people browsing Instagram on a desktop computer or other mobile sites.

Q: Are there any guidelines for Instagram ads?
A: Yes. Facebook has an incredible resource about every type of ad for every marketing objective. You can read the guidelines in the app for better understanding.